EED Personal Assistant Agency
Hire a personal assistant through the agency trusted by VIP families worldwide
EED places exceptional personal assistants with VIP, celebrity and UHNW principals in London, Dubai and worldwide. Rigorously vetted, personally known to us, perfectly matched — since 2010.
What We Offer
What does a VIP personal assistant do?
The right personal assistant changes what a day can hold. A VIP personal assistant manages the complex personal and professional life of their principal — the diary, the travel, the homes, the hundred small decisions that would otherwise interrupt every hour. Done well, the role is invisible: things simply happen as they should.
Personal assistants at this level become one of the most trusted people in a principal’s life. That is why trust, discretion and cultural fit matter as much as organisational skill — and why we never send a shortlist we haven’t personally interviewed, reference-checked and background-screened.
Every EED placement comes with an NDA as standard and a replacement guarantee. We place personal assistants in London, Dubai and worldwide, alongside the full range of private household staff.
What’s Included
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Diary, correspondence & gatekeeping
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International travel — private & commercial
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Event planning, gifting & lifestyle management
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Liaison with household staff & family office
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Multi-residence & multi-time-zone coordination
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Confidential errands & special projects
Our Placements
Which kind of personal assistant do you need?
“Personal assistant” covers several distinct roles, and choosing the right one saves months of trial and error. We place them all — and most briefs we take are a blend, so we recruit to the brief, not the job title.
VIP Executive Assistant
Business-focused support for the principal’s working life: board-level diary management, confidential correspondence, research and briefings. For principals whose office travels with them.
Private PA
The household side of life: homes, family logistics, staff liaison and the day-to-day running of a principal’s personal world. Often live-out, always fully embedded in the family’s rhythm.
Celebrity PA
For principals in the public eye, where discretion is everything. Experienced with press attention, security protocols and the particular pace of a public life.
Travelling PA
For principals who move between residences and time zones. Comfortable living from a suitcase, coordinating private aviation and running life seamlessly from anywhere.
Family PA
Supporting the whole household rather than one principal — school runs and social calendars alongside travel and events. The organisational heart of a busy family.
Bilingual PA
Where a second language is part of the brief — supporting international principals, liaising with overseas staff and managing affairs across borders and cultures.
Why Choose EED
The personal assistant agency trusted by VIP families for over 15 years
A personal assistant sees everything: your diary, your family, your finances, your private life. Getting this hire right matters more than almost any other. We have spent over 15 years building a private network of the finest personal and executive assistants in the UK and internationally.
The majority of our clients come to us by personal recommendation. We are trusted by CEOs, royalty and public figures across Europe, the Middle East and Asia — and our longest client relationships span over a decade.
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We know every candidate personally
Every personal assistant in our network has been interviewed by EED, with references verified directly and background checks completed before any introduction is made.
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Discretion by default
An NDA is available as standard on every placement. Many of our searches are conducted entirely confidentially, without the role ever being advertised.
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We recruit to the brief, not the title
Tell us how your days actually run. Most briefs blend personal and executive support, and we shortlist candidates proven in precisely that blend.
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Replacement guarantee
Every placement is backed by our replacement guarantee. If the match isn’t right, we recommence the search at no additional fee.
Common Questions
Personal assistant agency frequently asked questions
What is the difference between a personal assistant and an executive assistant?
A personal assistant supports the principal’s life — homes, travel, family and lifestyle. An executive assistant supports the principal’s work — business correspondence, meetings and professional commitments. In many VIP households the role is a blend of both, and we regularly place candidates experienced across the two. See our VIP Executive Assistant page for the business-focused role.
How much does a VIP personal assistant earn?
In London, experienced VIP personal assistants typically earn £45,000–£80,000, with senior candidates supporting UHNW principals commanding £100,000 or more. Dubai packages are frequently tax-free with accommodation considerations. Our Household Staff Salary Guide has current benchmarks from our own placements.
Can a personal assistant work across multiple residences and countries?
Yes. Many of our placements support principals across London, Dubai, the South of France, Switzerland and the United States. We place travelling PAs, rota arrangements and locally based assistants in each territory, and can advise on visas and international employment practicalities.
What checks do you carry out on candidates?
Every candidate is interviewed personally by EED. We verify identity, right to work, employment history and qualifications, complete enhanced background checks, and speak to references directly rather than accepting letters at face value.
How quickly can you place a personal assistant?
We respond to every enquiry within 24 hours. A typical search takes two to four weeks depending on the brief, and we can often propose experienced interim cover while your permanent search is underway.
Begin Your Search
Ready to find your personal assistant?
Tell us about your requirements and how your days run. We will respond within 24 hours and begin your search immediately — always in confidence.