✦ Personally Vetted
✦ NDA Standard
✦ Replacement Guarantee
EED is a specialist private PA agency placing experienced personal assistants with VIP, celebrity and UHNW individuals and families in London, Dubai and internationally.
We place private PAs who manage the complex personal and household lives of high-profile principals — with the discretion, initiative and professionalism that demanding households require.
Private PA Placements
A private personal assistant manages the personal and household affairs of their principal — handling everything from travel logistics and diary management to household coordination, vendor relationships, event planning and personal errands. Unlike a corporate EA, a private PA operates within the home and personal life of their employer, often working across multiple residences and travelling internationally.
EED private PAs are experienced, discreet professionals who understand the exacting standards of VIP and UHNW households. They work alongside estate managers, nannies, chefs and household staff — providing the organisational backbone of a well-run private household.
What’s Included
Diary & Schedule
Managing personal and household appointments, commitments and the principal’s day-to-day schedule — proactively and without being asked twice.
Travel & Logistics
Private aviation, hotels, transfers and visa management. Full itinerary planning for the principal and family across international locations.
Household Coordination
Liaising with household staff, contractors and vendors across the principal’s properties. Ensuring the household runs smoothly behind the scenes.
Events & Entertaining
Private entertaining, family occasions and events — coordinated end-to-end with the discretion the principal requires.
Property Management
Supporting the management of multiple residences across locations — maintenance scheduling, vendor liaison and property readiness.
Lifestyle & Personal
Personal errands, correspondence, personal shopping and the day-to-day tasks that keep the principal’s private life running smoothly.
Frequently Asked Questions
What is the difference between a private PA and an estate manager?
An estate manager focuses on the physical management of properties — overseeing staff, maintenance, budgets and household operations. A private PA focuses on the personal and administrative needs of the principal — diary, travel, errands and personal logistics. For large households, both roles are often filled simultaneously. EED places both.
Do you place PAs for individuals or families?
Both — we place private PAs for individual principals (UHNW individuals, executives, celebrities) as well as family households. The scope of the role is defined by the principal’s requirements and discussed in detail during the registration process.
How is a private PA different from a celebrity PA?
A private PA manages personal and household affairs in a VIP or UHNW household — typically less publicly exposed. A celebrity PA operates in a faster, more public-facing environment, working alongside agents, PRs and media. EED places both and advises on which profile best fits your requirements.
Find a private PA through EED
Tell us about your household, your requirements and the role you need to fill. We respond within 24 hours.
Celebrity PA Agency
For principals with a public profile requiring a PA experienced in the entertainment and celebrity world — a faster, more publicly exposed environment.
Household Staff Agency
EED places the full range of private household professionals alongside PA placements — from estate managers and butlers to chefs, nannies and chauffeurs.