✦ VIP & UHNW Families
✦ London & Dubai
✦ DBS Verified
✦ Permanent Placements

The right hand of a busy household. EED places family personal assistants with VIP, celebrity and UHNW families in London, Dubai and internationally.

A family PA is often the central coordinating figure of the household — the person who holds all the threads and makes sure the household team, the calendar and the household itself work in harmony.

What Is a Family PA?

A family PA manages the administrative, logistical and day-to-day operational side of private family life. Unlike a corporate PA who supports a single executive in a business context, a family PA works across the whole household — managing the principal’s schedule alongside school runs, family travel, household staff and personal affairs.

They are trusted with everything from property administration, household payroll and financial coordination to medical appointments, school liaison and personal correspondence — with discretion as an absolute given.

What a Family PA Manages

Family & Household

Family calendar and schedules. School liaison — admissions, activities, communications. Children’s activities, tutors and appointments. Household staff management and property coordination.

Administration & Logistics

Personal correspondence and diary. Travel planning and booking for the whole family. Personal shopping and gift sourcing. Financial administration — bills, suppliers, payroll. Event and party planning.

Family PA vs private PA: A family PA tends to have a broader, more domestic scope — managing the family as a whole rather than supporting one individual. A private PA might focus more closely on a single principal’s professional and personal affairs. EED recruits for both and will advise on the right fit depending on your household structure.
Salary range: Family PA salaries in London typically range from £40,000–£65,000 net per year, depending on experience and scope. Roles involving significant travel, multiple residences or live-in requirements are compensated accordingly.

Find a family PA through EED

Tell us about your household, your family’s needs and the role you need to fill. We respond within 24 hours — in complete confidence.

Find a Family PAAll Household Staff

Private PA Agency

Where the primary requirement is support for one principal’s professional and personal affairs — EED’s private PA agency places experienced PAs at every level.

View Private PA Placements →

Nanny PA Agency

Where childcare is part of the role — EED places Nanny PAs combining expert sole-charge childcare with the organisational capability of a private PA.

View Nanny PA Placements →